ICO is coming: Ambrosus — are they serious?

Overview from the team kript.io

What is Ambrosus: an ecosystem to assure the quality, safety & origins of products.
Project: you come to the shop, and to check the information about the quality of product you scan it with a QR code. In the Ambrosus app, you see the whole path of the product: where it was produced, how long it took to deliver to the store shelves, and under what conditions it was stored.

To make a buyer get this information, a supplier needs to create a product card in the Ambrosus system and record its main characteristics: weight, storage temperature, humidity level, expiration date, etc. When the card is ready, it's certified by an electronic signature.

The owner of the restaurant/retail chain chooses the supplier in the Ambrosus service and orders the goods. There are sensors installed in the vehicles and containers that measure the conditions during transportation and automatically transmit the information to the Ambrosus system.

As a result, the collected info:
— helps farmers achieve fair prices
— ensures the safety of food supplies
— reveals to buyers the origin and the real ingredients of the products

Website: ambrosus.com

Analog: Filament, Skuchain.

How they differ from the competitors:
Ambrosus plans to be the first on the market to analyze the delivery of food and medicine completely automatizing this process.

How they want to make money:
commission for services.

Market size:
a world turnover of products and medicine is more than $110 billion.

What their token gives you: an internal currency.
Token price: 1 AMB = 0,001 ETH.

How much they want to raise on ICO: CHF 100 million/~USD 106 million.

Where the money will go:
95% — project development
3% — legal expenses
2% — administrative expenses

Angel Versetti — a CEO, previously worked at the United Nations and Bloomberg.

Dr. Stefan Meyer — CTO, having over 20 years of experience in food analysis, data encryption, and ultrasound sensors, he previously led R&D projects at Nestlé, MHM Microtechnique, and Vitargent Biotech.

Prof Jean-Paul Sandoz — a Lead Engineer with more than 40 years experience in the sensors and microelectronics domain.

Dr. Gavin Wood — a Technical Advisor, a Co-Founder of Ethereum.

Free tokens:
you can get them for advertising in Social networks and documents' translations.

Project status: release of the alpha-version is planned for October 2017. The final launch is set for spring of 2020.

telegram, medium, slack

Date of ICO:
13th September, 2017.

Information on the landing page: ★★★☆☆
Disadvantages: their plans seem too ambitious. If they manage to make it real, it will eradicate the falsification of products and medicine. But it will take ages to implement the project though.
How clear is the project: ★★★☆☆

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